Stella Artois

Spring Streetwear Collection

A campaign designed to highlight Stella Artois’ timeless sophistication, blending elegance and modern relevance through clean, aspirational visuals.

Client
Stella Artois
Project role
Art Direction, Apparel Design
Project Year
2023
Tools used
Illustrator, Photoshop
The Cards on the Table
Stella Artois needed a cohesive, “always-on” merchandise collection aligned with its multicultural streetwear sensibility—pieces that feel premium yet accessible, stylish without being loud.
How I Played Them
Partnering with the merchandise team at Anheuser-Busch, I helped create a Spring Capsule Collection for the Stella Artois brand. The top performing pieces included: a black tee, a black bucket hat, a cream crewneck. A black tee with a minimalist design featuring the Stella logo, embroidered horizontally for a clean and elevated aesthetic; a black bucket hat with a sleek silhouette accented with a metallic gold patch displaying the Stella wordmark—subtly luxe and street-ready; and a cream crewneck with a soft neutral base featuring a repeated Stella logo pattern, paired with a tone-on-tone embroidered star—classic, warm, and refined. Each piece was designed to feel timeless, not trend-dependent—a wardrobe staple with an elevated twist that respects Stella’s brand heritage. This merchandise collection bridges polished elegance with street-level energy. It’s thoughtfully branded—not over-branded—a capsule that feels wearable, empathetic, and confidently stylish.
The Cards on the Table
Stella Artois needed a cohesive, “always-on” merchandise collection aligned with its multicultural streetwear sensibility—pieces that feel premium yet accessible, stylish without being loud.
How I Played Them
Partnering with the merchandise team at Anheuser-Busch, I helped create a Spring Capsule Collection for the Stella Artois brand. The top performing pieces included: a black tee, a black bucket hat, a cream crewneck. A black tee with a minimalist design featuring the Stella logo, embroidered horizontally for a clean and elevated aesthetic; a black bucket hat with a sleek silhouette accented with a metallic gold patch displaying the Stella wordmark—subtly luxe and street-ready; and a cream crewneck with a soft neutral base featuring a repeated Stella logo pattern, paired with a tone-on-tone embroidered star—classic, warm, and refined. Each piece was designed to feel timeless, not trend-dependent—a wardrobe staple with an elevated twist that respects Stella’s brand heritage. This merchandise collection bridges polished elegance with street-level energy. It’s thoughtfully branded—not over-branded—a capsule that feels wearable, empathetic, and confidently stylish.
Concept Sketches
The Cards on the Table
Stella Artois needed a cohesive, “always-on” merchandise collection aligned with its multicultural streetwear sensibility—pieces that feel premium yet accessible, stylish without being loud.
How I Played Them
Partnering with the merchandise team at Anheuser-Busch, I helped create a Spring Capsule Collection for the Stella Artois brand. The top performing pieces included: a black tee, a black bucket hat, a cream crewneck. A black tee with a minimalist design featuring the Stella logo, embroidered horizontally for a clean and elevated aesthetic; a black bucket hat with a sleek silhouette accented with a metallic gold patch displaying the Stella wordmark—subtly luxe and street-ready; and a cream crewneck with a soft neutral base featuring a repeated Stella logo pattern, paired with a tone-on-tone embroidered star—classic, warm, and refined. Each piece was designed to feel timeless, not trend-dependent—a wardrobe staple with an elevated twist that respects Stella’s brand heritage. This merchandise collection bridges polished elegance with street-level energy. It’s thoughtfully branded—not over-branded—a capsule that feels wearable, empathetic, and confidently stylish.
Concept Sketches
The Cards on the Table
Stella Artois needed a cohesive, “always-on” merchandise collection aligned with its multicultural streetwear sensibility—pieces that feel premium yet accessible, stylish without being loud.
How I Played Them
Partnering with the merchandise team at Anheuser-Busch, I helped create a Spring Capsule Collection for the Stella Artois brand. The top performing pieces included: a black tee, a black bucket hat, a cream crewneck. A black tee with a minimalist design featuring the Stella logo, embroidered horizontally for a clean and elevated aesthetic; a black bucket hat with a sleek silhouette accented with a metallic gold patch displaying the Stella wordmark—subtly luxe and street-ready; and a cream crewneck with a soft neutral base featuring a repeated Stella logo pattern, paired with a tone-on-tone embroidered star—classic, warm, and refined. Each piece was designed to feel timeless, not trend-dependent—a wardrobe staple with an elevated twist that respects Stella’s brand heritage. This merchandise collection bridges polished elegance with street-level energy. It’s thoughtfully branded—not over-branded—a capsule that feels wearable, empathetic, and confidently stylish.
The Cards on the Table
Stella Artois needed a cohesive, “always-on” merchandise collection aligned with its multicultural streetwear sensibility—pieces that feel premium yet accessible, stylish without being loud.
How I Played Them
Partnering with the merchandise team at Anheuser-Busch, I helped create a Spring Capsule Collection for the Stella Artois brand. The top performing pieces included: a black tee, a black bucket hat, a cream crewneck. A black tee with a minimalist design featuring the Stella logo, embroidered horizontally for a clean and elevated aesthetic; a black bucket hat with a sleek silhouette accented with a metallic gold patch displaying the Stella wordmark—subtly luxe and street-ready; and a cream crewneck with a soft neutral base featuring a repeated Stella logo pattern, paired with a tone-on-tone embroidered star—classic, warm, and refined. Each piece was designed to feel timeless, not trend-dependent—a wardrobe staple with an elevated twist that respects Stella’s brand heritage. This merchandise collection bridges polished elegance with street-level energy. It’s thoughtfully branded—not over-branded—a capsule that feels wearable, empathetic, and confidently stylish.
The Cards on the Table
Stella Artois needed a cohesive, “always-on” merchandise collection aligned with its multicultural streetwear sensibility—pieces that feel premium yet accessible, stylish without being loud.
How I Played Them
Partnering with the merchandise team at Anheuser-Busch, I helped create a Spring Capsule Collection for the Stella Artois brand. The top performing pieces included: a black tee, a black bucket hat, a cream crewneck. A black tee with a minimalist design featuring the Stella logo, embroidered horizontally for a clean and elevated aesthetic; a black bucket hat with a sleek silhouette accented with a metallic gold patch displaying the Stella wordmark—subtly luxe and street-ready; and a cream crewneck with a soft neutral base featuring a repeated Stella logo pattern, paired with a tone-on-tone embroidered star—classic, warm, and refined. Each piece was designed to feel timeless, not trend-dependent—a wardrobe staple with an elevated twist that respects Stella’s brand heritage. This merchandise collection bridges polished elegance with street-level energy. It’s thoughtfully branded—not over-branded—a capsule that feels wearable, empathetic, and confidently stylish.
The Cards on the Table
Stella Artois needed a cohesive, “always-on” merchandise collection aligned with its multicultural streetwear sensibility—pieces that feel premium yet accessible, stylish without being loud.
How I Played Them
Partnering with the merchandise team at Anheuser-Busch, I helped create a Spring Capsule Collection for the Stella Artois brand. The top performing pieces included: a black tee, a black bucket hat, a cream crewneck. A black tee with a minimalist design featuring the Stella logo, embroidered horizontally for a clean and elevated aesthetic; a black bucket hat with a sleek silhouette accented with a metallic gold patch displaying the Stella wordmark—subtly luxe and street-ready; and a cream crewneck with a soft neutral base featuring a repeated Stella logo pattern, paired with a tone-on-tone embroidered star—classic, warm, and refined. Each piece was designed to feel timeless, not trend-dependent—a wardrobe staple with an elevated twist that respects Stella’s brand heritage. This merchandise collection bridges polished elegance with street-level energy. It’s thoughtfully branded—not over-branded—a capsule that feels wearable, empathetic, and confidently stylish.
Nicole is a creative recruiter who is searching for the top creative talent to be placed into her open creative roles. She has noticed there has been a lack of interest of people accepting on-site positions. People do not want to relocate and the local market is scarce. Sifting through Linkedin and Indeed is overwhelming.
Zach is a senior creative with a ton of experience in a variety of creative fields. Zach has a lot to offer creatively, but the top jobs require on-site attendance and he is unable to relocate to a large city because his family needs him to be close. He is available to travel, but needs to be based in his hometown.
The Cards on the Table
Stella Artois needed a cohesive, “always-on” merchandise collection aligned with its multicultural streetwear sensibility—pieces that feel premium yet accessible, stylish without being loud.
How I Played Them
Partnering with the merchandise team at Anheuser-Busch, I helped create a Spring Capsule Collection for the Stella Artois brand. The top performing pieces included: a black tee, a black bucket hat, a cream crewneck. A black tee with a minimalist design featuring the Stella logo, embroidered horizontally for a clean and elevated aesthetic; a black bucket hat with a sleek silhouette accented with a metallic gold patch displaying the Stella wordmark—subtly luxe and street-ready; and a cream crewneck with a soft neutral base featuring a repeated Stella logo pattern, paired with a tone-on-tone embroidered star—classic, warm, and refined. Each piece was designed to feel timeless, not trend-dependent—a wardrobe staple with an elevated twist that respects Stella’s brand heritage. This merchandise collection bridges polished elegance with street-level energy. It’s thoughtfully branded—not over-branded—a capsule that feels wearable, empathetic, and confidently stylish.
Zach is a senior creative with a ton of experience in a variety of creative fields. Zach has a lot to offer creatively, but the top jobs require on-site attendance and he is unable to relocate to a large city because his family needs him to be close. He is available to travel, but needs to be based in his hometown.
Nicole is a creative recruiter who is searching for the top creative talent to be placed into her open creative roles. She has noticed there has been a lack of interest of people accepting on-site positions. People do not want to relocate and the local market is scarce. Sifting through Linkedin and Indeed is overwhelming.
The Cards on the Table
Stella Artois needed a cohesive, “always-on” merchandise collection aligned with its multicultural streetwear sensibility—pieces that feel premium yet accessible, stylish without being loud.
How I Played Them
Partnering with the merchandise team at Anheuser-Busch, I helped create a Spring Capsule Collection for the Stella Artois brand. The top performing pieces included: a black tee, a black bucket hat, a cream crewneck. A black tee with a minimalist design featuring the Stella logo, embroidered horizontally for a clean and elevated aesthetic; a black bucket hat with a sleek silhouette accented with a metallic gold patch displaying the Stella wordmark—subtly luxe and street-ready; and a cream crewneck with a soft neutral base featuring a repeated Stella logo pattern, paired with a tone-on-tone embroidered star—classic, warm, and refined. Each piece was designed to feel timeless, not trend-dependent—a wardrobe staple with an elevated twist that respects Stella’s brand heritage. This merchandise collection bridges polished elegance with street-level energy. It’s thoughtfully branded—not over-branded—a capsule that feels wearable, empathetic, and confidently stylish.
Sarah is a remote worker who needs community because she wants to spend less time, energy and money on going out to make friends.
Daniel is a single dad who needs support, community and accountability because he wants to make friends and maintain a healthy mental wellness lifestyle.
The Cards on the Table
Stella Artois needed a cohesive, “always-on” merchandise collection aligned with its multicultural streetwear sensibility—pieces that feel premium yet accessible, stylish without being loud.
How I Played Them
Partnering with the merchandise team at Anheuser-Busch, I helped create a Spring Capsule Collection for the Stella Artois brand. The top performing pieces included: a black tee, a black bucket hat, a cream crewneck. A black tee with a minimalist design featuring the Stella logo, embroidered horizontally for a clean and elevated aesthetic; a black bucket hat with a sleek silhouette accented with a metallic gold patch displaying the Stella wordmark—subtly luxe and street-ready; and a cream crewneck with a soft neutral base featuring a repeated Stella logo pattern, paired with a tone-on-tone embroidered star—classic, warm, and refined. Each piece was designed to feel timeless, not trend-dependent—a wardrobe staple with an elevated twist that respects Stella’s brand heritage. This merchandise collection bridges polished elegance with street-level energy. It’s thoughtfully branded—not over-branded—a capsule that feels wearable, empathetic, and confidently stylish.
Sarah is a remote worker who needs community because she wants to spend less time, energy and money on going out to make friends.
Daniel is a single dad who needs support, community and accountability because he wants to make friends and maintain a healthy mental wellness lifestyle.

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