Budweiser x Men In Blazers

World Cup Stein Collection

A brand activation that modernizes Budweiser’s presence by creating bold, engaging visuals that align with its iconic legacy while resonating with contemporary audiences.

Client
Budweiser x Men In Blazers
Project role
Illustration, Graphic Design, Art Direction
Project Year
2022
Tools used
Procreate, Photoshop, Illustrator
The Cards on the Table
How do you visually translate the electric energy of the World Cup — the collective heartbeat of nations, underdogs, and champions — into a single, eloquent object? The stein needed to embody the highs and hopes of triumph and the shared human resilience that football evokes.
How I Played Them
I wanted to capture the emotional intensity of the World Cup — moments of passion, courage, and empathy — in a design that feels like an ode to the beautiful game itself. In a world shaped by uncertainty and hardship since 2018, we’ve endured. We've felt sadness, fear, even anger — and yet, we're still here. These emotions reflect the core themes of Men in Blazers — passion, courage, empathy — and mirror the communal spirit of sport. This stein isn't just a vessel — it's a symbol of perseverance, of striving toward brighter days, together. We are here — still striving, still hopeful. Panel 1: As the clock nears 93:00, the design captures a forward-charging player — a moment stretched between anticipation and victory. This is the split second before glory hits: will he score? Panel 2: The buzzer sounds. A silhouette of an ecstatic crowd erupts in celebration — a jubilant tribute to surviving the struggle and seizing the moment. Together, these panels tell the story of human resilience and the beautiful unpredictability of sport — a clear visual narrative packed with emotion.
The Cards on the Table
How do you visually translate the electric energy of the World Cup — the collective heartbeat of nations, underdogs, and champions — into a single, eloquent object? The stein needed to embody the highs and hopes of triumph and the shared human resilience that football evokes.
How I Played Them
I wanted to capture the emotional intensity of the World Cup — moments of passion, courage, and empathy — in a design that feels like an ode to the beautiful game itself. In a world shaped by uncertainty and hardship since 2018, we’ve endured. We've felt sadness, fear, even anger — and yet, we're still here. These emotions reflect the core themes of Men in Blazers — passion, courage, empathy — and mirror the communal spirit of sport. This stein isn't just a vessel — it's a symbol of perseverance, of striving toward brighter days, together. We are here — still striving, still hopeful. Panel 1: As the clock nears 93:00, the design captures a forward-charging player — a moment stretched between anticipation and victory. This is the split second before glory hits: will he score? Panel 2: The buzzer sounds. A silhouette of an ecstatic crowd erupts in celebration — a jubilant tribute to surviving the struggle and seizing the moment. Together, these panels tell the story of human resilience and the beautiful unpredictability of sport — a clear visual narrative packed with emotion.
Concept Sketches
The Cards on the Table
How do you visually translate the electric energy of the World Cup — the collective heartbeat of nations, underdogs, and champions — into a single, eloquent object? The stein needed to embody the highs and hopes of triumph and the shared human resilience that football evokes.
How I Played Them
I wanted to capture the emotional intensity of the World Cup — moments of passion, courage, and empathy — in a design that feels like an ode to the beautiful game itself. In a world shaped by uncertainty and hardship since 2018, we’ve endured. We've felt sadness, fear, even anger — and yet, we're still here. These emotions reflect the core themes of Men in Blazers — passion, courage, empathy — and mirror the communal spirit of sport. This stein isn't just a vessel — it's a symbol of perseverance, of striving toward brighter days, together. We are here — still striving, still hopeful. Panel 1: As the clock nears 93:00, the design captures a forward-charging player — a moment stretched between anticipation and victory. This is the split second before glory hits: will he score? Panel 2: The buzzer sounds. A silhouette of an ecstatic crowd erupts in celebration — a jubilant tribute to surviving the struggle and seizing the moment. Together, these panels tell the story of human resilience and the beautiful unpredictability of sport — a clear visual narrative packed with emotion.
Concept Sketches
The Cards on the Table
How do you visually translate the electric energy of the World Cup — the collective heartbeat of nations, underdogs, and champions — into a single, eloquent object? The stein needed to embody the highs and hopes of triumph and the shared human resilience that football evokes.
How I Played Them
I wanted to capture the emotional intensity of the World Cup — moments of passion, courage, and empathy — in a design that feels like an ode to the beautiful game itself. In a world shaped by uncertainty and hardship since 2018, we’ve endured. We've felt sadness, fear, even anger — and yet, we're still here. These emotions reflect the core themes of Men in Blazers — passion, courage, empathy — and mirror the communal spirit of sport. This stein isn't just a vessel — it's a symbol of perseverance, of striving toward brighter days, together. We are here — still striving, still hopeful. Panel 1: As the clock nears 93:00, the design captures a forward-charging player — a moment stretched between anticipation and victory. This is the split second before glory hits: will he score? Panel 2: The buzzer sounds. A silhouette of an ecstatic crowd erupts in celebration — a jubilant tribute to surviving the struggle and seizing the moment. Together, these panels tell the story of human resilience and the beautiful unpredictability of sport — a clear visual narrative packed with emotion.
The Cards on the Table
How do you visually translate the electric energy of the World Cup — the collective heartbeat of nations, underdogs, and champions — into a single, eloquent object? The stein needed to embody the highs and hopes of triumph and the shared human resilience that football evokes.
How I Played Them
I wanted to capture the emotional intensity of the World Cup — moments of passion, courage, and empathy — in a design that feels like an ode to the beautiful game itself. In a world shaped by uncertainty and hardship since 2018, we’ve endured. We've felt sadness, fear, even anger — and yet, we're still here. These emotions reflect the core themes of Men in Blazers — passion, courage, empathy — and mirror the communal spirit of sport. This stein isn't just a vessel — it's a symbol of perseverance, of striving toward brighter days, together. We are here — still striving, still hopeful. Panel 1: As the clock nears 93:00, the design captures a forward-charging player — a moment stretched between anticipation and victory. This is the split second before glory hits: will he score? Panel 2: The buzzer sounds. A silhouette of an ecstatic crowd erupts in celebration — a jubilant tribute to surviving the struggle and seizing the moment. Together, these panels tell the story of human resilience and the beautiful unpredictability of sport — a clear visual narrative packed with emotion.
The Cards on the Table
How do you visually translate the electric energy of the World Cup — the collective heartbeat of nations, underdogs, and champions — into a single, eloquent object? The stein needed to embody the highs and hopes of triumph and the shared human resilience that football evokes.
How I Played Them
I wanted to capture the emotional intensity of the World Cup — moments of passion, courage, and empathy — in a design that feels like an ode to the beautiful game itself. In a world shaped by uncertainty and hardship since 2018, we’ve endured. We've felt sadness, fear, even anger — and yet, we're still here. These emotions reflect the core themes of Men in Blazers — passion, courage, empathy — and mirror the communal spirit of sport. This stein isn't just a vessel — it's a symbol of perseverance, of striving toward brighter days, together. We are here — still striving, still hopeful. Panel 1: As the clock nears 93:00, the design captures a forward-charging player — a moment stretched between anticipation and victory. This is the split second before glory hits: will he score? Panel 2: The buzzer sounds. A silhouette of an ecstatic crowd erupts in celebration — a jubilant tribute to surviving the struggle and seizing the moment. Together, these panels tell the story of human resilience and the beautiful unpredictability of sport — a clear visual narrative packed with emotion.
The Cards on the Table
How do you visually translate the electric energy of the World Cup — the collective heartbeat of nations, underdogs, and champions — into a single, eloquent object? The stein needed to embody the highs and hopes of triumph and the shared human resilience that football evokes.
How I Played Them
I wanted to capture the emotional intensity of the World Cup — moments of passion, courage, and empathy — in a design that feels like an ode to the beautiful game itself. In a world shaped by uncertainty and hardship since 2018, we’ve endured. We've felt sadness, fear, even anger — and yet, we're still here. These emotions reflect the core themes of Men in Blazers — passion, courage, empathy — and mirror the communal spirit of sport. This stein isn't just a vessel — it's a symbol of perseverance, of striving toward brighter days, together. We are here — still striving, still hopeful. Panel 1: As the clock nears 93:00, the design captures a forward-charging player — a moment stretched between anticipation and victory. This is the split second before glory hits: will he score? Panel 2: The buzzer sounds. A silhouette of an ecstatic crowd erupts in celebration — a jubilant tribute to surviving the struggle and seizing the moment. Together, these panels tell the story of human resilience and the beautiful unpredictability of sport — a clear visual narrative packed with emotion.
Nicole is a creative recruiter who is searching for the top creative talent to be placed into her open creative roles. She has noticed there has been a lack of interest of people accepting on-site positions. People do not want to relocate and the local market is scarce. Sifting through Linkedin and Indeed is overwhelming.
Zach is a senior creative with a ton of experience in a variety of creative fields. Zach has a lot to offer creatively, but the top jobs require on-site attendance and he is unable to relocate to a large city because his family needs him to be close. He is available to travel, but needs to be based in his hometown.
The Cards on the Table
How do you visually translate the electric energy of the World Cup — the collective heartbeat of nations, underdogs, and champions — into a single, eloquent object? The stein needed to embody the highs and hopes of triumph and the shared human resilience that football evokes.
How I Played Them
I wanted to capture the emotional intensity of the World Cup — moments of passion, courage, and empathy — in a design that feels like an ode to the beautiful game itself. In a world shaped by uncertainty and hardship since 2018, we’ve endured. We've felt sadness, fear, even anger — and yet, we're still here. These emotions reflect the core themes of Men in Blazers — passion, courage, empathy — and mirror the communal spirit of sport. This stein isn't just a vessel — it's a symbol of perseverance, of striving toward brighter days, together. We are here — still striving, still hopeful. Panel 1: As the clock nears 93:00, the design captures a forward-charging player — a moment stretched between anticipation and victory. This is the split second before glory hits: will he score? Panel 2: The buzzer sounds. A silhouette of an ecstatic crowd erupts in celebration — a jubilant tribute to surviving the struggle and seizing the moment. Together, these panels tell the story of human resilience and the beautiful unpredictability of sport — a clear visual narrative packed with emotion.
Zach is a senior creative with a ton of experience in a variety of creative fields. Zach has a lot to offer creatively, but the top jobs require on-site attendance and he is unable to relocate to a large city because his family needs him to be close. He is available to travel, but needs to be based in his hometown.
Nicole is a creative recruiter who is searching for the top creative talent to be placed into her open creative roles. She has noticed there has been a lack of interest of people accepting on-site positions. People do not want to relocate and the local market is scarce. Sifting through Linkedin and Indeed is overwhelming.
The Cards on the Table
How do you visually translate the electric energy of the World Cup — the collective heartbeat of nations, underdogs, and champions — into a single, eloquent object? The stein needed to embody the highs and hopes of triumph and the shared human resilience that football evokes.
How I Played Them
I wanted to capture the emotional intensity of the World Cup — moments of passion, courage, and empathy — in a design that feels like an ode to the beautiful game itself. In a world shaped by uncertainty and hardship since 2018, we’ve endured. We've felt sadness, fear, even anger — and yet, we're still here. These emotions reflect the core themes of Men in Blazers — passion, courage, empathy — and mirror the communal spirit of sport. This stein isn't just a vessel — it's a symbol of perseverance, of striving toward brighter days, together. We are here — still striving, still hopeful. Panel 1: As the clock nears 93:00, the design captures a forward-charging player — a moment stretched between anticipation and victory. This is the split second before glory hits: will he score? Panel 2: The buzzer sounds. A silhouette of an ecstatic crowd erupts in celebration — a jubilant tribute to surviving the struggle and seizing the moment. Together, these panels tell the story of human resilience and the beautiful unpredictability of sport — a clear visual narrative packed with emotion.
Sarah is a remote worker who needs community because she wants to spend less time, energy and money on going out to make friends.
Daniel is a single dad who needs support, community and accountability because he wants to make friends and maintain a healthy mental wellness lifestyle.
The Cards on the Table
How do you visually translate the electric energy of the World Cup — the collective heartbeat of nations, underdogs, and champions — into a single, eloquent object? The stein needed to embody the highs and hopes of triumph and the shared human resilience that football evokes.
How I Played Them
I wanted to capture the emotional intensity of the World Cup — moments of passion, courage, and empathy — in a design that feels like an ode to the beautiful game itself. In a world shaped by uncertainty and hardship since 2018, we’ve endured. We've felt sadness, fear, even anger — and yet, we're still here. These emotions reflect the core themes of Men in Blazers — passion, courage, empathy — and mirror the communal spirit of sport. This stein isn't just a vessel — it's a symbol of perseverance, of striving toward brighter days, together. We are here — still striving, still hopeful. Panel 1: As the clock nears 93:00, the design captures a forward-charging player — a moment stretched between anticipation and victory. This is the split second before glory hits: will he score? Panel 2: The buzzer sounds. A silhouette of an ecstatic crowd erupts in celebration — a jubilant tribute to surviving the struggle and seizing the moment. Together, these panels tell the story of human resilience and the beautiful unpredictability of sport — a clear visual narrative packed with emotion.
Sarah is a remote worker who needs community because she wants to spend less time, energy and money on going out to make friends.
Daniel is a single dad who needs support, community and accountability because he wants to make friends and maintain a healthy mental wellness lifestyle.

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