'Sauce' symbolizes various aspects such as individuality (Instagram), community or partners (Bumble/Tinder), swagger, confidence (print), or even one of the many Frank’s Red Hot products (parking reservation). Frank’s Red Hot. Find Your Sauce.

Print Ad: Gives readers confidence as they flip through a magazine. There will be optimistic and positive phrases and quotes to help boost confidence, and even better mental health.

Instagram Post: The “Know Your Sauce” social media campaign will challenge Instagram users to express themselves through a post about what makes them unique as individuals. This will boost self confidence among millions and help people express themselves for who they truly are. #KnowYourSauce

Bumble/Tinder Cross Promotion: This is a poll within Tinder/Bumble where people can choose what their FRH sauce is, and the algorithm can
change to match people with alike answers and hopefully they will have more in common and be more likely to match/pursue each other.

Parking Spot Reservation:
Reserved your Spot? Now get your Sauce. FRH will sponsor reserved parking spots at the front of selected DMA grocery stores and customers will be
prompted to download the app in order to reserve a parking spot. They will follow a prompt and enter
a ‘zone number’ in order to reserve the spot. Once the parking spot is reserved, customers will receive a push notification through the app to a discounted or free FRH product. It will then lead them to the aisle of their product of choice.

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